#design-engineering

Our coral sat 9° from our error red. We fixed color by measuring, not feeling.

A user told us twice the colors were too similar. The first fix over-corrected — every category chip went gray, and uniform is not the same as clear. The second fix put a number on it: our brand coral lives at hue 9°, our error red at 0°. Nine degrees apart, same lightness. You don't argue with 9°. You move.